Strategy is cheap. I build the systems that actually run.

I help businesses use AI and automation to remove manual, repetitive work - and I build and ship the systems myself, not just advise. That spans AI agents, workflow and operational automation, system and data integration, secure AI for sensitive data, and the marketing around it: websites, landing pages, lead capture and campaigns.

Both. I do the strategy and the execution. I map what's worth doing, then actually build it - and it moulds around the tools you already use rather than forcing a whole new stack.

No. I have no preferred vendor - I have a preferred outcome: yours. I'll tell you honestly which tools you need and which you don't, and build around what you already have wherever it makes sense.

Both. Alongside the automation I build websites, landing pages and lead-capture systems and run campaigns - then wire automation into them so the follow-up runs itself.

It can be. For sensitive or regulated work I implement AI with private or self-hosted models, strict data boundaries, access control and audit trails - so your data never has to leave your environment.

Usually with a short AI readiness assessment: I look at how your business runs and hand you a prioritised, costed roadmap of where automation will actually pay off. You keep it whether or not you build with me.

It depends on scope, but most builds are measured in weeks, not months. A single automation or AI agent can often be live in a couple of weeks; a bigger integration or a full marketing engine takes longer. I'll give you a realistic timeline up front.

I quote per project once I understand the scope, so you know the number before anything starts. Common shapes are a fixed-price assessment, a defined project build, or an ongoing support retainer. No surprise invoices.

No. I'm based at 11 York Street in Sydney and happy to meet in person, but I work with clients across Australia and remotely worldwide. Most of the work happens online either way.

From solo operators and small teams up to established companies. The common thread is a business losing real time to manual, repetitive work - the size that matters is the size of the problem, not the org chart.

No. You own everything I build, it's documented and handed over, and there's no lock-in. Plenty of clients come back for more because they want to, not because they have to.

That's exactly what a first call is for. I'll give you an honest read - sometimes the answer is 'fix this process first' or 'you don't need software for that yet'. I'd rather tell you that than sell you something you don't need.