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Solstral - the software I built

I didn't just learn this. I built the platform.

Solstral is a full business operating system I designed and built from the ground up: CRM, marketing, automation, email infrastructure and reporting, all on one shared spine. It's the reason I can tell you honestly what's possible - because I've shipped it.

A custom tool built to fit a client's exact workflow

Why it matters to you

The person advising you can build serious software

Plenty of consultants can draw you a diagram. Very few have architected and shipped a production platform with flexible data models, automation engines, email deliverability and live reporting. When I scope your project, it's grounded in having actually done it - so the plan is real, not optimistic.

Put that experience to work
An automation flow Ian built - triggers, branches and actions that run without manual work

What's inside Solstral

One platform, built end to end

Flexible CRM

A fully flexible object model - model any business, not just a sales pipeline.

Marketing & campaigns

Email campaigns, segments, forms and templates with real deliverability engineering.

Automation engine

A visual flow builder with branching, goals and simulation before anything goes live.

Email infrastructure

Domain verification, warm-up ramps and suppression - deliverability treated as engineering.

Reporting & data

Formula fields, cross-object lookups and live dashboards over everything.

Built for security

SSO, roles, record visibility and a full audit trail, hosted in Australia.

Building and shipping software

The takeaway

Strategy from a strategist. The build from a builder. Same person.

Solstral is proof that when I say I'll build it, I mean it - and that I understand data, automation and marketing deeply enough to make yours work.

You don't need Solstral to work with me. But it's the clearest answer to the question every business should ask a consultant: have you actually built this before?

Want that kind of builder on your side?

Whether it's an AI agent, an automation or a whole marketing engine - I build it properly, because I've built at scale before.