AI & automation consultant — Sydney & NSW
Your AI & automation consultant, based right here in Sydney
I work from 11 York Street in the Sydney CBD, building AI agents, workflow automation and marketing systems for businesses across Sydney and New South Wales - in person when it helps, remote when it's faster.
The short answer
Ian Bensley is an AI, automation and marketing consultant based at 11 York Street in the Sydney CBD, serving businesses across Sydney and New South Wales. Unlike advisory-only consultants, he designs and builds the systems himself - AI agents, workflow automation, system integration and lead-capture - and is available for in-person working sessions anywhere in Greater Sydney.
Sydney industries
What I build for Sydney businesses
Banking & financial services
Sydney is Australia's finance capital. I build document processing, onboarding and reconciliation automation with the APRA-grade security and audit trails the sector expects.
Learn moreProfessional services
Law, accounting and consulting firms across the CBD and North Sydney - proposals, client onboarding and reporting automated so more of the day is billable.
Learn moreReal estate
From Eastern Suburbs agencies to Western Sydney project marketers: instant lead follow-up, listing admin and contract generation.
Learn moreRetail & e-commerce
Order sync, cart recovery and AI support for the retailers and D2C brands run out of Sydney.
Learn moreCompliance in New South Wales
Built for the rules where you operate
Sydney is where I live and work, so this is the one place on this site where 'local' means genuinely local: coffee in the CBD, working sessions at your office, and a consultant who knows the difference between a Parramatta logistics operation and a Surry Hills agency. NSW is Australia's biggest state economy, and most of it still runs on manual re-keying between systems - that's the work I remove.
The notes below are engineering context designed into every build - not legal advice. Your lawyers stay in charge of the law; I make sure the systems don't make their job harder.
Privacy Act 1988 & the APPs
Every build handles personal information under the Australian Privacy Principles and the Notifiable Data Breaches scheme - data minimisation, access control and audit designed in, not bolted on.
NSW public sector: PPIP & HRIP
If you sell into or work alongside NSW government, I build to the Privacy and Personal Information Protection Act 1998, the Health Records and Information Privacy Act 2002, and with the NSW AI Assessment Framework in mind.
APRA-regulated entities
For banks, insurers and super funds, automation is designed with CPS 234 (information security) and CPS 230 (operational risk) expectations in view - private models, data boundaries and full auditability.
Spam Act 2003
Marketing automation is built consent-first: proper opt-in, working unsubscribe and sender identification on every email and SMS flow.
The work
The kind of systems I ship for Sydney teams
25 hrs
of weekly data entry removed
25 hours a week of re-keying removed for a Sydney consultancy
A growing CBD professional services firm was entering the same client data into four systems. I mapped the flow, integrated the tools and automated the handoffs - information entered once now appears everywhere, with an audit trail.
3×
faster lead follow-up
Speed-to-lead automation for an Eastern Suburbs real estate group
Enquiries were going cold in a shared inbox overnight. A capture-and-follow-up system now responds within minutes, scores each lead and routes hot ones to the right agent's phone.
Representative engagements showing typical scope and payback. See case studies or ask about work relevant to yours.
“Having Ian across the CBD meant we could whiteboard the workflow in a morning and see it running the same week. He builds it - that's the difference.”
Sydney support hours
On your clock
- Timezone
- AEST/AEDT (UTC+10/+11)
- Hours
- Weekdays 9am–5:30pm Sydney time, with same-day responses to anything urgent.
How delivery works
Local, in every sense
In-person working sessions available across Greater Sydney - CBD, North Sydney, Parramatta and surrounds. Everything is documented and handed over, so support never depends on a meeting.
Every engagement starts the same way: a first call, an honest read on what's worth automating, and for larger work a short AI readiness assessment that maps the payback before you commit to a build.
Questions Sydney businesses ask
Yes - at 11 York Street in the Sydney CBD. I meet clients in person across Greater Sydney and deliver remotely for everyone else in NSW and beyond.
Yes. Newcastle, Wollongong, Central Coast, and regional NSW businesses get the same delivery remotely - video working sessions, shared documentation and systems shipped into your existing tools.
In Greater Sydney, yes - early mapping sessions are often better in person at your office, then the build runs efficiently remote with regular check-ins.
The intake: leads, enquiries and client onboarding. It's where speed visibly wins revenue, and it's usually the fastest payback before deeper operational automation.
I work with businesses that sell into NSW government and build to the state's privacy legislation (PPIP and HRIP Acts) and the NSW AI Assessment Framework so procurement and security reviews go smoothly.
I build it. Strategy and execution come from one person - I map what's worth doing, then make it and hand it over documented, so you get a working system, not a report.
For this work, yes - the build happens inside your existing tools either way. You get scheduled working sessions in your hours, same-day responses, and documentation good enough that you're never dependent on a meeting.
Quoted per project once the scope is clear, so you know the number before anything starts - a fixed-price assessment, a defined build, or an ongoing retainer. No travel loading for remote delivery.
Also serving
Around Sydney
The same delivery covers Parramatta, North Sydney, Newcastle, Wollongong, Central Coast and Penrith - remote-first means the suburb or region never changes the build.
Ready to remove the busywork in Sydney?
Tell me what's slowing you down. First call is free, and you'll get an honest read on what's worth automating - and what isn't.