
Profile
Ian Bensley
AI, Automation & Marketing - built, not just advised
I'm a Sydney-based consultant who helps businesses put AI and automation to work - and actually builds and ships the systems, rather than handing over a strategy and walking away.
My edge is that I come from building. I designed and built Solstral, a complete business operating system, from the ground up - CRM, marketing, automation, email infrastructure and reporting. That depth means I can tell you honestly what's possible, scope it realistically, and then make it real.
I work across the whole picture: AI agents, workflow and operational automation, system and data integration, secure implementations for sensitive data, and the marketing around it - websites, landing pages, lead capture and campaigns. Strategy and execution, from one accountable person.
I have no preferred vendor. I'll tell you which tools you actually need, build around what you already use, and never sell you software for its own sake.
At a glance
How I'm different from a typical consultant
I build software
Not slideware. I've architected and shipped a production platform, so your project is grounded in real experience.
One point of contact
You work directly with me start to finish - no account managers, no handoffs, nothing lost in translation.
Based in Sydney
At 11 York Street, working with clients across Australia and remotely worldwide.
Let's talk about your business
Tell me what's slowing you down - I'll give you an honest read on whether AI and automation are worth it.